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Target announces ‘Fixer Upper’ home goods line from Chip and Joanna Gaines

For those that love “Fixer Upper” star Joanna Gaines’ aesthetic, however can’t make it to Waco – sit tight as a result of Waco is coming to you this vacation season.

In a latest announcement, Target has revealed that the dynamic duo behind HGTV’s smash hit “Fixer Upper” might be launching a model new unique home and way of life model. The Hearth & Hand with Magnolia assortment is about to debut at Target shops November 5 this 12 months – simply in time for festive gatherings (and new place settings).

‘FIXER UPPER’ STARS CHIP AND JOANNA GAINES: MAJOR MOMENTS YOU SHOULD KNOW

Hearth & Hand with Magnolia will characteristic “over 300 gadgets spanning tabletop, home décor and giftables,” and replicate “a contemporary tackle Magnolia’s signature aesthetic with fashionable, basic, industrial and classic touches,” Target said on its blog. Plus the kinds might be updating every season in what the division retailer describes as a “partnership [that] will final a number of years.”

The better part? Target says a lot of the gadgets might be underneath $30.

Though the Gaineses appear to have done everything, this can truly the primary time Magnolia might be working with a retailer to design and create merchandise, Target says, and the Gaines’ are enthusiastic about it. Joanna even took to Instagram to put up a brief video in regards to the forthcoming home goods line.

“At the core of the Magnolia model is the will to make houses stunning, however with a deal with household and practicality. We need to create areas that households need to collect in,” Joanna Gaines, co-founder of Magnolia, says of the collaboration. “We’ve all the time dreamed of working with a retailer to create a set that would attain extra folks at a extra inexpensive worth level. Coming along with Target not solely permits us to design stunning items for folks all around the nation, it additionally permits us to assist communities in an even bigger approach than we may have ever imagined.”

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The Gainses have all the time been advocates of giving back to their community. And they proceed to show that that by celebrating this new partnership with a redesign of the Target House at St. Jude Children’s Research Hospital’s eating room, simply earlier than the vacations.


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